With the new Spring 2024 collection launch, it's time to introduce you to FRARLIBETH. 

I'm Frances Elizabeth the founder of FRARLIBETH, I started the brand in June 2020 with no fashion or business experience. I was certainly born to be an entrepreneur, I wanted to start my own fashion brand when I was 10 years old! I remember going to the fabric market with my mum and planning who was going to buy my designs based on who lived on my street, already doing the market research back then. The brand has evolved so much over the past 4 years, recently re-branding from 'Pretty Affluent' to FRARLIBETH in June 2023. 

FRARLIBETH is a culmination of my first and middle name, the unique name represents my unique designs perfectly. You will all feel like you're one of a kind! I was named after two of my great grandmas so this makes the name even more special. 

From FRARLIBETH expect glamour, sophistication and a load of extravagance.

I've shared my most memorable moments below, here's to many more.




A dream come true moment for my little brand, showcasing my Spring 2022 collection in London. A very emotional experience I must add!


In my teenage years, Made In Chelsea was my favourite show to watch. I always admired Georgia's style and it was another dream come true moment for me to see her wear one of my designs!


For Summer 2023, I jetted off to my dream destination Monte Carlo. Twirling and photographing my own designs between the yachts was surreal!