The graphic tees, low rise jeans, mini skirts and vibrant colours cultivated the early 2000’s. I was born at the start of this iconic fashion era but this doesn't mean to say I didn't make the most of the Y2K aesthetic growing up (pink and diamantés everywhere).
Britney Spears 2002, Getty Images
I did something new for my brand last April, I launched my first graphic tee inspired by the most famous party girl of the 2000’s, Paris Hilton. A simple white tee, I focused on getting the silhouette just right to be the perfect piece to style with jeans, shorts or a Y2K mini skirt (Paris Hilton reference: mini skirts should be the size of a belt). A graphic tee is such a fashion statement, you're telling the world your thoughts and opinions just from what you're wearing. With IT GIRL embroidered at the centre of the tee, this is certainly a fashion statement.
The 2000’s style is still current though! I personally think it will be trend that will never die. From all pink fits in Mean Girls to graphic tees on The Simple Life, everything is still a fashion reference today!
To add some 2000’s nostalgia this Spring/Summer make sure to add the IT GIRL tee to your wardrobe, I want to see your Y2K looks!